Twelve years turning fuzzy ideas into shipped product — at two startups, one scale-up, and now with founders who want a senior partner, not a deck.
Engagements are scoped tight and senior end-to-end — you work with me, not a hand-off.
Two weeks to pressure-test the idea, cut scope, and leave with a roadmap your team believes in.
Hands-on partner from first wireframe to launch, working alongside your engineers.
A thorough teardown of your current product with prioritized, practical fixes.
Ongoing senior product leadership for teams not ready for a full-time hire.
A simple shape that keeps us moving and keeps you in the loop.
A 30-minute fit check — your goal, your timeline, and whether I'm the right partner.
A fixed scope, a fixed price, and a plan you can actually plan around.
We ship in weekly increments you can react to — strategy, design, and front-end together.
Clean files, a walkthrough, and two weeks of support. It's yours.
“Elin did in three weeks what our last two hires couldn't in six months. Worth every penny.”
“The clearest thinker I've worked with. She made our roadmap obvious in hindsight.”
“Senior, calm, and ruthlessly practical. We still use her frameworks today.”
Me, end-to-end. No account manager, no hand-off to someone you never met. That's the whole point — and it's why I only take a few engagements a quarter.
A strategy sprint starts at $12k, a 0→1 build from $30k, a UX review at $6k. Every engagement is fixed-scope and fixed-price after the intro call — no hourly billing, no surprise invoices.
Often, yes — and I'll tell you if it is. If you have engineers but no one owning product direction, a two-week sprint usually pays for itself. If you mostly need hands on keys, I'll point you elsewhere.
You can stop after any weekly increment and keep everything shipped to that point — files, decisions, and a written handoff. I'd rather end early than bill for work that isn't landing.
I take on a handful of engagements each quarter. Tell me what you're working on.
A real person reads it — usually replies within two business days.